Psychology Of a Sale
By Jo Djubal
The countdown begins …
A serious offer has been made on your boat. SERIOUS meaning a deposit is about to be made subject to your acceptance and a date for survey is already underway. A storm of emotions hits beginning with shock. ‘Huh? But … what? We’re not ready…Are we ready?’ The fact you’ve had the boat on the market for a period of time suddenly eludes you and the broker groans as he senses a tack away from his hard won sale. After cuddling you through the listing process, the standard dissapointments and overall concerns, he may now have to convince you all over again while the buyer stands to windward with a tangible bounty of reward. Luckily the shock is shortlived, being replaced by the next inevitable stage of seperation anxiety …’ But …Are we doing the right thing? But … we love this boat!’
The list of reasons that initially prompted you to sell, sinks
beneath a surge of sentiment as you fall in love with the little things all over again … your carefully calculated hammock spot and well tested fishing possy, the dear little dinghy, the valiant fully batoned main and sweet self tailing winches … the gorgeous new Jabsco toilet that you lovingly installed one rainy day in May … Even the most unlovely experiences are suddenly rendered in sepia with a vaseline blur. The fact is - your boat will probably never have looked better than when its actively FOR SALE, ironically making the heart grow fonder just when it should be moving yonder!
The guilt factor can also be immense as you realise how diligently ‘slack’ you’ve been. ‘If only I’d cleaned the mud out of the anchor well corners more regularly … or taken the time to find a skewer and wipe the innermost recesses of the window grooves….’ Of course, this critically insane level of thinking lasts only as long as it takes for the dollar signs to properly form in your mind. If the offer is realistic, it’s wise to act fast as any number of variables can change your buyers mind in an instant. Boatyard or yacht club banter, financial reassessment, even the weather or marital dilemmas can sour the dream quickly - and permanently. Once the offer is accepted and deposit actually lodged, a commitment has been made and the possibility of withdrawal greatly lessened.
With the imminent sale truly underway, your gushing affections and wistful guilt give way to a strange brew of excitement - and apprehension. The excitement comes in waves as your imagination surfs new possibilities before falling into troughs of melancholy … ‘But …what shall I do? Where shall I go …?’ you lament, weeping on the back deck like some scene from a sailing adaptation of GONE WITH THE WIND. You may have some vague idea of a replacement boat or land based dream home but due to the fog of variables involved in selling, you haven’t wanted to ‘count your chickens’ (or sails!) Basically, you have no idea what you’re going to do or where you’re going to go and frankly, nobody seems to give a damn. Visions of yourself sitting beneath a tarpaulin on some city beach surrounded by obelisks of sailing gear, cooking utensils and pilot books crowd your mind before the alternate mirage of a luxury motel takes over.
This extreme, (though exquisite), option would undoubtedly eat away at your boat sale booty like the most ferocious of toredo or sinister osmosis until you end back up back under the tarp again anyway - broke. ‘Cruise’ mode is eventually engaged and the usual logic prevails, ‘ … oh well … hopefully …I guess maybe something’ll probably happen I s’pose … ‘
What IS definitely scheduled to happen is your boats survey. The gale of emotions you’ve been enduring has dragged your attention from one ultimately deciding fact - the sale is subject to this final perusal. If the survey doesn’t unfold favourably, the deposit will dissolve like a mirage and you’ll be left emotionally bruised and physically exhausted, glumly admiring the gleaming corners of an anchor locker and sadly sharpening the skewers for another round of window rim gouging. So then - the abject fear sets in.
A flurry of aimless action ensues as every crevice of every sparklingly clean bilge is examined, engines scrutinised and hulls spit and polished - yet again. The SURVEYOR looms like an extremely nasty ogre made even more threatening by way of his extremely high standard of … surveyness. It’s going to be HIM against YOU with THE BOAT in between. Maybe some mood music should be garrisoned … some aromatherapy other than eau de stale bilge … perhaps a few well placed plates of nibblies …and a cold beer! The last time you expended such energy in anticipation of someones arrival was for Santa in 1965. ( when even the beer and nibblies failed to score you the bike you wanted!)
Anyway, when the surveyor turns up he looks surprisingly benign. Almost Santa Clausish, toting a little bag and smiling as he goes through the standard niceties, even commenting favourably on your innovative BBQ cover ( …is that a raincoat…?) or handcrafted mackarel reel. (‘…what a brilliant utilisation of plastic, string and gaff tape…’)You wonder what you were worrying about - until he brings out the Stanley Knife. And magnifying glass. And starts making ‘Mmmm’ noises interspersed with weird clucking sounds as he starts to tap, twist and turn things. Tiny repairs or flaws to the hull are examined thoroughly. If only you’d used West System instead of car bog, Sikaflex rather than chewing gum … The questions fly as you follow His Surveyness around like a shadow. ‘Mmmm …so what happened here?’ he asks, ‘Cluck, cluck, cluck … My God. Car bog…. Mmm, cluck - What the hell is this?’ The knife is used Zorro style in the relentless search for dreaded osmosis or more hasty ‘repairs’. All senses are used by the surveyor to assess your boat, including taste and smell. You never realised a slimey hull could offer such a feast of touchey/ feely investigation. His palate is attuned to the slightest taint of fibreglass - he could tell salt from fresh water blindfolded, probably specifying anchorages you’ve frequented in the process. His olfactory nerve is a well trained tool. (What does fresh water or 10 coats of anti foul smell like anyway?) At times he even appears to engage a sixth sense, spookily profiling the hull history like a salty psychic. As the survey turns into more of a surreal surgery, you remember there’s another interested party shuffling behind you, namely - the purchaser. At times you feel like turning around, throwing your arms in the air and declaring ‘Well - that’s it then. The hull’s horrific. No boat sale. Everyone go home. There’s no more to see here. Move on, move on…’
But the purchaser is as keen as you are for a positive report, perhaps more so as he’s had to pay for the whole experience! He’s 95% sure he wants your boat and as excited about buying as you are selling. Once you accept the purchaser as friend not foe and maybe share a sympathetic smile, you can return focus on pleasing The Surveyor who has just scrambled topsides brandishing a mega torch and folder. ‘…long time since I’ve seen such an immaculate anchor locker.’ he comments as you standby smugly. ‘ … these bilges … is that Ocean Meadow by Aromaboat or Simply Sycophantic by Yacht So Smellee?’
He refuses the beer initially but an hour in the sweatboxes of engine rooms, bilges and cupboards weakens his resolve. As long as everything works and no suspect wads of chewing gum or Stop Leak have been evident, the surveyor can now deliver his verbal report. Expect the worst and hope for the best. Nibble nuts nonchalantly and smile confidently. There’s no more you can do. In just a couple of minutes the last stage of your sale, (bar the money!) will be complete - one way or the other. You’ll finally have some idea what lay ahead, whether surfing a new adventure, returning to Stage One of the Psychology of A Sale or keeping your boat and messing around with a few repairs to …repairs! Either way, you’ll have yet another voyage behind you and a whole new set of interesting entries to log to experience.
 


SECURING A SALE … Tips from Emultihulls Brokerage

1) Be realistic in your selling price.

2) Present the boat well. Remove ‘junk’, make bunks and generally springclean. (anchor lockers and windows included!)

3) Make any necessary repairs and ensure the boat is to sailaway standard with everything working.

4) Be clear in your resolve to sell and avoid procrastination.

5) Accept all broker referred ‘lookers’ and be prepared to change plans accordingly.

6) Prioritise jobs in order of importance and avoid ‘aimless’ action.

7) Leave the broker to communicate with the buyer and avoid interference.

8) ‘Yacht So Smellee’ is not a priority but any form of PLEASANT ‘BoatAroma’ may help the cause!

9) Have relevant documents and records on hand for survey.

10) Surveyors are professionally qualified, objective people who may or may not like beer. ( or look like Santa)

11) Be patient and don’t be disillusioned if your boat doesn’t suit the first prospective buyer that comes along. As the saying goes …’there’s a buyer for every boat, it’s just a matter of finding them…!’


For more information Email: sales@emultihulls.com