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| Thinking
of Selling your Boat? |
Many
people think that there is a correlation between putting
a high initial asking price on an advertised vessel and
achieving a high final selling price.
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| There's
certainly a link. But it doesn't work the way many people
think. In fact, the opposite is often the case. If a boat
is really overpriced, purchasers just sit back and wait to
see what happens. If they've been looking around long enough
to be ready to commit themselves, they've also made themselves
very familiar with what they can get for their money. |
| Accordingly,
it is common for inexperienced vendors to overprice their
vessel in the belief that the "RIGHT" buyer will
eventually come along and someone who will fall in love with
their craft and pay the earth for it. |
But
people buy with their pockets as well as their hearts. No-one
goes into a boat purchase without making
comparisons and weighing up all the factors. |
| Accordingly,
inexperienced vendors make the mistake of thinking that no
matter what price a vessel is advertised at, purchasers will
always make offers. |
| Put
youself in the purchasers shoes, buying a boat is really
stressful. Most people won't let themselves get emotionally
committed to something they feel is never going to come
down to a realistic level. It's easier psychologically
to move on and make an offer on something that is more
realistically priced. |
| It
is wise to leave a small negotiating factor when setting
your asking price. But price your vessel to create a sense
of competition so that purchasers will want to snap it up
before someone else does. The best price is nearly always
achieved in the early stages of marketing. |
| If
you are in doubt, or would like some help with a professional
valuation please do not hesitate to call us at Emultihulls.com.
As the Multihull specialists, we know what the buyers
are looking for and what price you should be able to achieve. |
In
Australia there are currently over 250 used Multihulls
for sale with only a small percentage offered for sale
by their owners. The Professional Yacht Broker by far has
the greatest sales advantage over the owner/seller for
the following reasons:
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| Today
a successful Broker has to be a Videographer, Photographer,
Graphic Designer, Web Master, Publisher, Finance Advisor,
Insurance Guru, have built at least one Multi over
40 feet, Lived aboard and or raced for a minimum of 10 years,
know everyone that's anyone in the industry be a walking
encyclopeadia on the Pros and Cons of Multis and on
top of all this be able to show a prospective buyer that
the boat for him is not necessarily the one he came to look
at. |
| The
private seller believes that when he places his advertisement
for his boat in Trade a Boat or similar, there is a buyer
out there that has been waiting just for his pride and joy
to come onto the market (this can happen with well known
and publicised craft, mainly racers) but the truth is that
an active broker will have a client list of many buyers waiting
and as he receives a new listing he contacts the appropriate
clients and often the vessel is sold before the magazine
advert appears. |
| With
the marketing capabilities of brokerages such as ours, the
client base we draw on is not just Australia, clients
fly in from all over the World to see the large range
of vessels all gathered in one area. Through the very comprehensive
Web site clients are able to view many well presented images,
floor plans where available, and Inventories. The "Boat
Of The Month" carries a downloadable video clip, and
mpeg videos are available for downloading on most craft.
From the information available, clients have bought Multis
from us without even seeing them. |
| We
will give the purchaser advice to help steer them towards
the perfect vessel for their needs and within their budget. |
| Nearly
all purchasers will feel much more confident in purchasing
a vessel from a professional broker, simply because of the
independent and unbiased advice that is offered and another
important point is that a specialist Multihull broker
will not use a Multi to lever someone into an expensive
Monomaran (I know of instances where this has happened). |
| In
a modern ever changing world there is some sureity that the
professional will help the purchaser avoid the costly mistake
of purchasing a vessel that is not up to the task the new
buyer has in mind for it. As a broker we have an obligation
to both the seller and the buyer. If we were to sell a vessel
to a couple that were going to circumnavigate the world and
it had 150mm bridgedeck clearance, I'm sure they would find
times that they would like to kill us. We have an obligation
to supply a product that is up to the job, and helps turn
the dream into reality, not a nightmare. |
| In
summing up don't make the costly mistake of overpricing your
vessel and always list your vessel for sale with a Professional Yacht Brokerage
firm, preferably one with specialist knowledge of your craft.
The small fee charged by them will certainly help market
your Multi in its best light, to the largest market
available and you will be able to sleep at night. |
| Preparing
your vessel for sale |
Now
the decision to sell has been made, what do I do now?
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| 1. Enlist
the services of a good Broker, one that is going to
represent you, and if possible one that specialises in your
market. |
| 2. Comprehensively
cover all equipment when building your vessels inventory.
This can help add many dollars to the sale price. List all
equipment brand names, models and even serial numbers. (If
it doesn;t work, do not list it). |
| 3. Present
the boat in such a manner that will attract a purchaser.
When taking photographs consider engaging the services of
a professional photographer if the broker is unable to do
this for you. The difference in a quality photograph, can
certainly mean the difference between a successful sale.
Whatever you do, keep your pets out of the photos, not everybody
likes animals on boats. |
| 4. Get
rid of the Junk, have all the sheets and rope neatly tied,
sails should be covered, or furled properly, as purchasers
judge the boats previous treatment by what they see in person
or photos. A bowl of nice fruit always presents well, throw
away the dead pot plant or flowers. |
| 5. Keep
the waterline clean where possible and any rust marks should
be removed as these psychologically show age and deterioration.
Cushions in the cockpit are a good idea as it adds another
living space as well as colour. |
| 6. Clean
engine areas, replace rusted hose clamps, glue back loose
sound barrier materials and mop up oil and water, |
| 7. Touch
up any worn varnish and silicone any known leaks. |
| 8. Remove
all that extra gear from the boat, it's amazing how much
bigger the stowage areas look if not crammed full of stuff. |
| 9. Oil
any squeaky hinges or fittings |
| 10. Change
engine oil and service engines. |
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For
more information Contact Us:
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